The human is indissolubly linked with imitation: a human being only becomes human at all by imitating other human beings.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

Very evil people cannot really be imagined dying.

Anti-Semitism is the rumour about the Jews.

The positive element of kitsch lies in the fact that it sets free for a moment the glimmering realization that you have wasted your life.

In the innermost recesses of humanism, as its very soul, there rages a frantic prisoner who, as a Fascist, turns the world into a prison.

People know what they want because they know what other people want.