In many people it is already an impertinence to say 'I'.

The darkening of the world makes the irrationality of art rational: radically darkened art.

Wrong life cannot be lived rightly.

Very evil people cannot really be imagined dying.

Newness only becomes mere evil in its totalitarian format, where all the tension between individual and society, that once gave rise to the category of the new, is dissipated. Today the appeal to newness, of no matter what kind, provided only that it is archaic enough, has become universal, the omnipresent medium of false mimesis. The decomposition of the subject is consummated in his self-abandonment to an ever-changing sameness.

The most powerful person is he who is able to do least himself and burden others most with the things for which he lends his name and pockets the credit.

The power of the culture industry's ideology is such that conformity has replaced consciousness