The power of the culture industry's ideology is such that conformity has replaced consciousness

The lie has long since lost its honest function of misrepresenting reality. Nobody believes anybody, everyone is in the know. Lies are told only to convey to someone that one has no need either of him or his good opinion.

Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.

True thoughts are those alone which do not understand themselves.

In the age of the individual's liquidation, the question of individuality must be raised anew.

The task of art today is to bring chaos into order.

To hate destructiveness, one must hate life as well: only death is an image of undistorted life ... organic life is an illness peculiar to our unlovely planet.