The power of the culture industry's ideology is such that conformity has replaced consciousness

Talent is perhaps nothing other than successfully sublimated rage.

The splinter in your eye is the best magnifying-glass available.

Triviality is evil - triviality, that is, in the form of consciousness and mind that adapts itself to the world as it is, that obeys the principle of inertia. And this principle of inertia truly is what is radically evil.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

Suffering has as much right to be expressed as a martyr has to cry out. So it may have been false to say that writing poetry after Auschwitz is impossible.

Love you will find only where you may show yourself weak without provoking strength.