The power of the culture industry's ideology is such that conformity has replaced consciousness

Everybody must have projects all the time. The maximum must be extracted from leisure ... The whole of life must look like a job, and by this resemblance conceal what is not yet directly devoted to pecuniary gain.

The human is indissolubly linked with imitation: a human being only becomes human at all by imitating other human beings.

People have so manipulated the concept of freedom that it finally boils down to the right of the stronger and richer to take from the weaker and poorer whatever they still have.

But he who dies in despair has lived his whole life in vain.

Love is the power to see similarity in the dissimilar.

History does not merely touch on language, but takes place in it.