That all men are alike is exactly what society would like to hear. It considers actual or imagined differences as stigmas indicating that not enough has yet been done; that something has still been left outside its machinery, not quite determined by its totality.

Thus is order ensured: some have to play the game because they cannot otherwise live, and those who could live otherwise are kept out because they do not want to play the game. It is as if the class from which independent intellectuals have defected takes its revenge, by pressing its demands home in the very domain where the deserter seeks refuge.

None of the abstract concepts comes closer to fulfilled utopia than that of eternal peace.

Insane sects grow with the same rhythm as big organizations. It is the rhythm of total destruction.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

Laughing in the cultural industry is mockery of happiness.

When all actions are mathematically calculated, they also take on a stupid quality.