Triviality is evil - triviality, that is, in the form of consciousness and mind that adapts itself to the world as it is, that obeys the principle of inertia. And this principle of inertia truly is what is radically evil.

It would be advisable to think of progress in the crudest, most basic terms: that no one should go hungry anymore, that there should be no more torture, no more Auschwitz. Only then will the idea of progress be free from lies.

The power of the culture industry's ideology is such that conformity has replaced consciousness

Fascism is itself less 'ideological', in so far as it openly proclaims the principle of domination that is elsewhere concealed.

He who integrates is lost.

But he who dies in despair has lived his whole life in vain.

He who matures early lives in anticipation.