Freedom would be not to choose between black and white but to abjure such prescribed choices.
Theodor AdornoSo the experience of death is turned into that of the exchange of functionaries, and anything in the natural relationship to death that is not wholly absorbed into the social one is turned over to hygiene. In being seen as no more than the exit of a living creature from the social combine, death has been domesticated: dying merely confirms the absolute irrelevance of the natural organism in face of the social absolute.
Theodor AdornoThe film has succeeded in transforming subjects so indistinguishably into social functions, that those wholly encompassed, no longer aware of any conflict, enjoy their own dehumanization as something human, as the joy of warmth. The total interconnectedness of the culture industry, omitting nothing, is one with total social delusion.
Theodor AdornoThe objective tendency of the Enlightenment, to wipe out the power of images over man, is not matched by any subjective progress on the part of enlightened thinking towards freedom from images.
Theodor AdornoFreud made the discovery- quite genuinely, simply through working on his own material- that the more deeply one explores the phenomena of human individuation, the more unreservedly one grasps the individual as a self-contained and dynamic entity, the closer one draws to that in the individual which is really no longer individual.
Theodor Adorno