History does not merely touch on language, but takes place in it.

The power of the culture industry's ideology is such that conformity has replaced consciousness

In his state of complete powerlessness the individual perceives the time he has left to live as a brief reprieve.

The dialectic cannot stop short before the conceptsof health and sickness, nor indeed before their siblings reason and unreason.

The idea that after this war life will continue 'normally' or even that culture might be 'rebuilt' - as if the rebuilding of culture were not already its negation - is idiotic.

True thoughts are those alone which do not understand themselves.

In many people it is already an impertinence to say 'I'.