A photograph must come from imagination and not be a reflection of what is.

I want my models to be bigger, stronger and taller than common mortals.

I want something mouthwatering and tasty which reminds me of childhood. The scent of a fairground, candy floss, little cakes, chocolates and caramels. Perfume must not be linked just to fashion because that means that one day it will go out of style.

The fact that perfume is so close to emotion, that's why I really love it. It's such a good connection between people. When you fall in love with somebody, smell is very important. It could be your memory of the person - it's touching. And it's also playful, because sometimes you choose a different perfume every day depending on your mood. I like to help with that. I like to give a little joy to people.

The potential of your body is endless.

I think now it's the money who tells the artist what to do - it's not the artist who tells the money what to do. And things move very fast, which is hard, because sometimes you need more time to be creative. I guess no one has a loud mouth like I did. They don't dare to scream loudly what they think. But you can't take fashion too seriously. The whole thing is about giving the woman who wears your clothes some power, some fun, some service. It's great to make it as art. But first, it's a service for someone.

Fashion is a movie. Every morning when you get dressed, you direct yourself.