A photograph must come from imagination and not be a reflection of what is.

Perfume must not be linked just to fashion because that means that one day it will go out of style.

I made clothes because I was looking for something that didn't exist. I had to try to create my own world.

Being a dancer I've got the idea that through discipline and hard work, you can develop the ability to be in a different dimension within seconds. You can be vomiting, you can detest who you are, detest the world, detest every single thing, and the next moment you are in the light and you glow. You forget everything, and you are just flying. When you're onstage, you are someone else. Beyoncé is very conscious of this. She said to me, "I'm another person when I'm onstage." And I said, "Oh yes, you are! You are an animal when you are onstage. You are a stage animal."

I want something mouthwatering and tasty which reminds me of childhood. The scent of a fairground, candy floss, little cakes, chocolates and caramels. Perfume must not be linked just to fashion because that means that one day it will go out of style.

I used fashion to express myself as much as I could. But at some point, it was not enough.

The fact that perfume is so close to emotion, that's why I really love it. It's such a good connection between people. When you fall in love with somebody, smell is very important. It could be your memory of the person - it's touching. And it's also playful, because sometimes you choose a different perfume every day depending on your mood. I like to help with that. I like to give a little joy to people.