Focus on how the end-user customers perceive the impact of your innovation - rather than on how you, the innovators, perceive it.

I will not say I failed 1000 times, I will say that I discovered there are 1000 ways that can cause failure

Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.

I am afraid of radium and polonium ... I don't want to monkey with them.

What you are will show in what you do.

Focus on how the end-user customers perceive the impact of your innovation - rather than on how you, the innovators, perceive it.

The money one gets for selling one's soul is always spent in deadening one's conscience, so the net gain at the end of a lifetime is no greater than if the diabolic bargain had not been struck.