I am quite correctly described as 'more of a sponge than an inventor....'
Focus on how the end-user customers perceive the impact of your innovation - rather than on how you, the innovators, perceive it.
I remember that I was never able to get along at school. I was at the foot of the class.
Every failure is a lesson learned about your strategy.
Never Say I Failed 99 Times, Say I Discovered 99 Ways Which Causes Failure!
I didn't fail 1000 times. The light bulb was an invention with 1000 steps.