Tap into people's dignity and they will do anything for you. Ignore it, and they won't lift a finger.
Thomas FriedmanMany of us who grew up playing golf know that our kids aren't doing it. A great way to enhance the game, make it cool again and bring back some of the interest among younger people is to make golf the greenest sport in an environmental sense. Every course's greenkeeper should think of himself or herself as the greenkeeper: responsible for preserving the green, not just the greens.
Thomas FriedmanOnce people get a taste for whatever you want to call it - economic independence, a better lifestyle, and a better life for their children - they grab on to that and don't want to give it up.
Thomas Friedman