The philosopher Ludwig Wittgenstein once remarked that if you ask a man how much is two plus two and he tells you five, that is a mistake. But if you ask a man how much is two plus two and he tells you ninety-seven, that is no longer a mistake. The man you are talking to is operating with a wholly different logic from your own.
Thomas FriedmanTwo things are going on at the same time with the flattening of the world: The relentless quest for efficiency is squeezing some of the fat out of life.
Thomas Friedman