We seek opinions that are likely to support what we want to be true.

For desired conclusions, we ask ourselves, “Can I believe this?”, but for unpalatable conclusions we ask, “Must I believe this?

What we believe is heavily influenced by what we think others believe

People will always prefer black-and-white over shades of grey, and so there will always be the temptation to hold overly-simplified beliefs and to hold them with excessive confidence

When we do cross paths with people whose beliefs and attitudes conflict with our own, we are rarely challenged.

We are the sum total of our experiences.

When examining evidence relevant to a given belief, people are inclined to see what they expect to see, and conclude what they expect to conclude. Information that is consistent with our pre-existing beliefs is often accepted at face value, whereas evidence that contradicts them is critically scrutinized and discounted. Our beliefs may thus be less responsive than they should to the implications of new information