This kind of intense loyalty, then, became the well-spring of the IBM spirit, the family spirit as it was called.

It was wonderful love that Christ should rather die for us than for the angels that fell. They were creatures of a more noble extract, and in all probability might have brought greater revenues of glory to God; yet that Christ should pass by those golden vessels, and make us clods of earth into stars of glory -- Oh, the hyperbole of Christ's love!

Prayer as it comes from the saint is weak and languid; but when the arrow of a saint's prayer is put into the bow of Christ's intercession it pierces the throne of grace.

Are there not millions of us who would rather go sleeping to hell; than sweating to heaven?

This kind of intense loyalty, then, became the well-spring of the IBM spirit, the family spirit as it was called.

If joining IBM was commitment, not employment, and the company engaged in something more than business, it had a right to demand of its men unconditional loyalty, Watson believed.

If you don't genuinely like your customers, chances are they won't buy.