Even in the most perfect love one person loves less profoundly than the other.

Enjoy your ice cream while it's on your plate.

The dead don't stay interested in us living people for very long. Gradually, gradually, they let go hold of the earth . . . and the ambitions they had . . . and the things they suffered . . . and the people they loved. They get weaned away from the earth - that's the way I put it - weaned away.

Pride, avarice, and envy are in every home.

In advertising, not to be different is virtual suicide.

Winning children (who appear so guileless) are children who have discovered how effective charm and modesty and a delicately calculated spontaneity are in winning what they want.

Every good thing in the world stands on the razor-edge of danger.