Instead of investing in the goods as they pass between producer and consumer, as the merchant does, the businessman now invests in the processes of industry.
Thorstein VeblenWith the exception of the instinct of self-preservation, the propensity for emulation is probably the strongest and most alert and persistent of the economic motives proper. In an industrial community this propensity for emulation expresses itself in pecuniary emulation; and this, so far as regards the Western civilized communities of the present, is virtually equivalent to saying that it expresses itself in some form of conspicuous waste.
Thorstein VeblenLoud dress becomes offensive to people of taste, as evincing an undue desire to reach and impress the untrained sensibilities of the vulgar.
Thorstein Veblen