Instead of investing in the goods as they pass between producer and consumer, as the merchant does, the businessman now invests in the processes of industry.
Thorstein VeblenThe basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.
Thorstein VeblenOnly individuals with an aberrant temperament can in the long run retain their self-esteem in the face of the disesteem of their fellows.
Thorstein Veblen