There are few things that so touch us with instinctive revulsion as a breach of decorum.
Thorstein VeblenThe visible imperfections of hand-wrought goods, being honorific, are accounted marks of superiority in point of beauty, or serviceability, or both.
Thorstein VeblenConspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.
Thorstein VeblenThe quasi-peaceable gentleman of leisure, then, not only consumes of the staff of life beyond the minimum required for subsistence and physical efficiency, but his consumption also undergoes a specialisation as regards the quality of the goods consumed. He consumes freely and of the best, in food, drink, narcotics, shelter, services, ornaments, apparel, weapons and accoutrements, amusements, amulets, and idols or divinities.
Thorstein Veblen