The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.

Now if you go exactly where your competitors are, you're dead.

History repeats itself again, I guess. The rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.

A good browser, apps, good camera, and fast networking in your smartphone is just expected today.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

When you say we're bringing a product to market, you make sure you execute.

The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.