The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.

Now if you go exactly where your competitors are, you're dead.

In five years I don't think there'll be a reason to have a tablet anymore.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

The user interface on the iPhone, with all due respect for what this invention was all about is now five years old.

History repeats itself again, I guess. The rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.

In five years I don't think there'll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.