The Semantic Web isn't inherently complex. The Semantic Web language, at its heart, is very, very simple. It's just about the relationships between things.

When you go onto the internet, if you really rummage around randomly then how do you hope to find something of any of value?

When you understand things, there's no more magic.

It's a new medium, it's a universal medium and it's not itself a medium which inherently makes people do good things, or bad things. It allows people to do what they want to do more efficiently.

The internet explodes when somebody has the creativity to look at a piece of data that's put there for one reason and realise they can connect it with something else.

Imagine that everything you are typing is being read by the person you are applying to for your first job. Imagine that it's all going to be seen by your parents and your grandparents and your grandchildren as well.

I'm an optimist about humanity in general, I suppose.