Massive elimination is the most important step and the most neglected step for entrepreneurs.

I open each class with an explanation of the singular importance of being a "dealmaker." The manifesto of the dealmaker is simple: Reality is negotiable.

I didn't even like white wine. Then I tasted it and bought a case. It was the first case of any wine I'd ever bought.

Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.

Believe it or not, it is not only possible to accomplish more by doing less, it is mandatory. Enter the world of elimination.

Focus on being productive instead of busy.

But if it's tolerable mediocrity, and you're like, 'Well, you know it could be worse. At least I'm getting paid.' Then you wind up in a job that is slowly killing your soul and you're allowing that to happen. Comfort can be a very, very dangerous thing.