Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
Tim FerrissBut if it's tolerable mediocrity, and you're like, 'Well, you know it could be worse. At least I'm getting paid.' Then you wind up in a job that is slowly killing your soul and you're allowing that to happen. Comfort can be a very, very dangerous thing.
Tim FerrissI value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.
Tim FerrissTo enjoy life, you don't need fancy nonsense, but you do need to control your time and realize that most things just aren't as serious as you make them out to be.
Tim Ferriss