There is an infinite selection of things that I could test in life, so I generally will look for a critical mass of word that comes back to me. At this point I have hundreds of friends who are the best at what they do, arguably number one in the country or in the world. I will oftentimes just kind of throw a volley out to people, ask them what they're obsessing on or what they find interesting that's on the fringe. If the same answer comes back a few times, I'm like, "Okay."

Believe it or not, it is not only possible to accomplish more by doing less, it is mandatory. Enter the world of elimination.

Doing something unimportant well does not make it important.

Awareness, even at a subconscious level, beats fancy checklists without it, track or you will fail.

I'm prepared to do battle for a dream that is worth dreaming.

Learn the art of the pitch and of messaging.

Focus on being productive instead of busy.