There is an infinite selection of things that I could test in life, so I generally will look for a critical mass of word that comes back to me. At this point I have hundreds of friends who are the best at what they do, arguably number one in the country or in the world. I will oftentimes just kind of throw a volley out to people, ask them what they're obsessing on or what they find interesting that's on the fringe. If the same answer comes back a few times, I'm like, "Okay."

It isn't enough to think outside the box. Thinking is passive. Get used to acting outside the box.

The best entrepreneurs I've ever met are all good communicators. It's perhaps one of the very few unifying factors.

Pacifists become militants. Freedom fighters become tyrants. Blessings become curses. Help becomes hindrance. More becomes less.

I was an All-American in wrestling in high school, was National Champion in Chinese kickboxing in 1999 and have spent a lot of time around professional athletes, which includes my eight-plus years as CEO of a sports nutrition company.

I'm not averse to making a lot of money. But where does that end? I hang out with people with hundreds of millions of dollars. Is that the standard by which I should measure myself? Where does that take you if you're in my business? I think it takes you to pretty dark, corrupt places.

Requiring a lot of time does not make a task important.