Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.

The Paralympic movement has given me a lifetime of joy and accomplishment but really, the pleasure has been all mine. I've loved every single moment and continue to be involved.

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.

In this age of micro-blogging and two second sound bites, almost no one has the attention span, or time, to read more than a few sentences.