I just don't like conspicuous consumption. I find it distasteful.
Does a man need to know what a peplum is? Probably not.
Mood has a scuba section? Who knew?
I'm frequently introduced as a fashion designer, and I quickly say I'm not, and instantly people are incredibly disappointed and think that I'm some sort of charlatan who's been perpetuating this falsehood.
Remember, channel your inner winner.
Take the high road. No matter how much strife, and consternation, frustration and anger you might be confronted with - don't go to that level.