A lot of international companies invest in the U.K. as a base for doing business with the rest of the European Union.

We now have political chaos. We've got parties in Ireland saying they want to merge with Northern Ireland. You've got parties in Scotland saying you want to leave the U.K. You've got the Spanish government saying it would like to take ownership of Gibraltar, which is a British overseas territory... So just the politics of this is a mess.

Norway has a relationship with the EU which is very close. It has to accept most EU rules. It has to pay EU membership fees. It has free movement of people just like other EU countries, but it's not actually in the EU.

There's nothing wrong with a plan, but remember Von Moltke's famous dictum that no plan survives first contact with the enemy. The danger is a plan that seduces us into thinking failure is impossible and adaptation is unnecessary - a kind of ‘Titanic' plan, unsinkable (until it hits the iceberg).

A lot of international companies invest in the U.K. as a base for doing business with the rest of the European Union.

Trying to be able to have, let's say, more than three partners was absolutely impossible, at least for my own relationships.

If the whole process of learning from failure means discarding stuff that's not working, but in fact, our natural reaction is to keep going, to throw more money behind it, to throw more emotional energy behind it... that's a real problem.