The point of fashion is that you take the picture you want. And fashion is the only photography that allows fantasy, and I'm a fantasist.

I'm very particular who I work with. I'm not interested in portraying women with a cliched, generic look. I'm interested in a model who I can take a portrait of.

Only photograph what you love.

Your aim as a photographer is to get a picture of that person that means something. Portraits aren't fantasies; they need to tell a truth.

You have to raise the bar. Give yourself a challenge. Ask yourself, 'How can one make the impossible materialise?'

Fantasy isn't something I put into the pictures; I don't try and inject them with a sense of play. But it's about being an honest photographer; a photograph is as much of a mirror of the photographer as it is the subject.

I don’t believe in originality. You take inspiration from whatever moves you and you find your voice in those things.