The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

What's so interesting about the internet - I keep saying this - is the web has gotten worse over the last five years as opposed to better.

You know, the only reason net neutrality is controversial is because it's complicated.

I think that's been really the key, the idea of trying to harness social capital for selling purposes. That we've let this happen so easily without clearly getting something in exchange is kind of amazing to me.

We have just decided we have to have everything for free. And I think we're starting to pay for it in terms of our mental states.

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

Trolling is an ancient problem. It's been around as long as there has been media.