Artists take on an alias that's suitable for their style of music. Everyone had a nickname when they were younger.

A lot of young people have all these aspirations but many of them don't believe they're possible.

When I feel like I'm renowned enough, I'd love to do a heritage-type line, but that takes time.

The way everyone in London is right up against each other makes it very real to you growing up, the fact that people have different lives to you. And that causes problems; of course it does.

You have to do a show, an interview, you've got to go straight back on the road to another location, make a track and edit things like footage etc. It's non stop. I really respect the hustle and work rate of Chipmunk, as well as N-Dubz and Tinchy Stryder.

I'm so down to earth, I'm bringing gravity back.

I don't think I've had to change anything, really, apart from being more serious and focussed on my drive. One thing I've realised is that you get out what you put in and because of that my work rate has increased ten fold.