As a young guy from south London, I wanted to be able to make myself stand out.

When I feel like I'm renowned enough, I'd love to do a heritage-type line, but that takes time.

I think it's imperative to have faith or religion, because it's good to have morals, to be kind to others.

Gone are the days when you'd have to tune in to a mad illegal radio station late at night to be able to hear the rapper of your choice. That's all changed now. That's all gone out of the window. And I feel like I represent that change. I represent the era of iPods and Shuffle and things like that.

Dizzee's just my childhood hero. He's definitely the inspiration. He's got himself to a very good place. He's defied the expectations of what British black urban music was like. He was the first person who made the rest of Britain realise it wasn't just a one-album-type situation. You've got to take your hat off to somebody like that.

I don't think I've had to change anything, really, apart from being more serious and focussed on my drive. One thing I've realised is that you get out what you put in and because of that my work rate has increased ten fold.

This is the kind of fashion I grew up on - a good pair of trainers, great denim - and I will always love high-end streetwear.