Gone are the days when you'd have to tune in to a mad illegal radio station late at night to be able to hear the rapper of your choice. That's all changed now. That's all gone out of the window. And I feel like I represent that change. I represent the era of iPods and Shuffle and things like that.

I like to think I don't make music for ignorant people.

Artists take on an alias that's suitable for their style of music. Everyone had a nickname when they were younger.

When I was about 14 I remember thinking when it came to proposing to my future girlfriend, I'd make a CD with all her favourite songs and a message that said, "Will you marry me?" Shows you what a romantic I was. No one listens to CDs any more. It's all about iTunes.

When I got a little older I was obsessed Lil Wayne. But then it was just as many British rappers - Dizzee Rascal I would always listen to.

I met Ellie Goulding at the BRITs. She's lovely. I've got a lot of time for her. I gave her congratulations and whatnot and she let me hold her BRIT. That was amazing - once I'd touched one for the first time, I said 'This cannot be the last time I touch a BRIT.

When I feel like I'm renowned enough, I'd love to do a heritage-type line, but that takes time.