I'm so down to earth, I'm bringing gravity back.

People discover you at festivals. They come to see Coldplay or whoever, and then wander over and catch your act. Festivals make a lot of sense to me.

If I go to an awards ceremony, I wear a suit, of course I do. I am proud to be there. If there are young kids looking at pictures of me, I want them to feel that they should long for the opportunity to go somewhere really smart and wear a beautiful suit, rather than to reject that.

You have to do a show, an interview, you've got to go straight back on the road to another location, make a track and edit things like footage etc. It's non stop. I really respect the hustle and work rate of Chipmunk, as well as N-Dubz and Tinchy Stryder.

I like to think I don't make music for ignorant people.

My glasses are from Cutler & Gross. They're not prescription: I just love wearing them. I used to wear Ray-Ban a lot and then I realised that a lot of the things I've started going for are a little bit more refined. I liked the fact that I was supporting a British brand, somebody I could have a relationship with and people that I could talk to.

Grime is a particular style of music. You've got electro, funk and garage; grime is its darker side. It's constantly evolving.