As much as we stereotype the women, we do it with the guys. The guys are all good looking, not too many ugly superheroes. Theyโve all got their hair gelled back. They have got perfect pecs on them. They have no hair on their chest. I mean, they are Ryan Gosling on steroids. Right? They are all beautiful. So we actually stereotype and do it to both sexes. We just happen to show a little more skin when we get to the ladies.
Todd McFarlaneI think people would actually be surprised by what we put out. Unfortunately the shadow that the original founders cast was that they were just artists that can't write books so people swept the whole of Image with that paintbrush.
Todd McFarlaneImage has to be its own fortress, in spite of the owners. People can't separate that or they don't comprehend that you can turn that on and off for each one of the different entities.
Todd McFarlaneAbout 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'
Todd McFarlane