The media is in the business of finding exceptions to everyday life. Bad things are still the exception. That's good, because once bad things stop being news, we really are in trouble. If people forget that bad is the exception, they think they live in a horrible world. There is so much that works and is right and friendly and warm. But we take that for granted.
Tom BodettI'm real. I believe what I'm saying. If Motel 6 wasn't the type of operation they say it is - and I stay at them when I travel - I wouldn't do their commercials. That comes through on the radio, and that's what it's all about.
Tom BodettPeople feel vulnerable when they travel. Nobody wants to be taken advantage of or talked into something they don't want. Staying at Motel 6 makes you feel smarter. In fact, I think it actually means you are smarter, but I have no hard data to support that.
Tom Bodett