Pandering to the people who have supported this industry for years is a sure way for this industry to be dead in a few years.
Tom BrevoortCertainly the goal with any sort of storytelling is to have an impact, to touch on some reader's life. And in some cases, there may be stories that actually have a particular goal like that in mind. So yeah, that sort of thing does happen in comics, fairly regularly.
Tom BrevoortNo other serial publications carry a number on them that is of any weight to their readership. The number is there to serve a function, but it has no intrinsic value in and of itself. It's comfort food and nostalgia at best. On this, we follow what you and your fellow readers do more than what you say. We hear complaints about renumbering every time we do it, but every time we do it it results in higher sales, which is the whole ballgame - so if it were your time and your effort, what would you do?
Tom BrevoortThe thing that makes stories memorable is the experiences they impart onto the readership and the emotions that they make those readers feel. The audience will forgive an incredible amount if you deliver them a powerful emotional experience - and, conversely, if your story is emotionally false, no amount of pyrotechnics will save it.
Tom BrevoortHistorically different groups find different things in each comics, as with *X-Men*. Gay readers find parallels to living a closeted lifestyle or choosing to come out and be openly gay. Black readers find a relevance to their lives growing up in America as a black guy. Picked-on brainy kids find a metaphor for being an outsider. It's a simple enough, and direct enough metaphor that it has different shades for different people. And so each reader to some degree gets out of it what they bring to it. That's one of the things I think that makes *X-Men* such a strong property.
Tom Brevoort