Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
Tom FordI told myself that I would not come back to women's fashion until I felt I had something new to say. I feel that fashion has become too serious and that the actual customer's needs have not really been addressed. Fashion needs to make one happy. It is a luxury and should enhance one's quality of life.
Tom FordI think we're very uptight in America. You have to remember that we're descended from Puritans. Whether or not the country is now composed of immigrants, our culture as American really begins with the landing of the Pilgrims and a puritanical view of things.
Tom Ford