I suppose, yes, I've been guilty of provocation but it's also just common sense marketing - put a bottle of scent in a woman's cleavage, or between her thighs - and men will notice.
Tom FordWhen I was a little kid, all I wanted to do was to escape what I thought was the country and get to a city. Probably film and television had influenced me so much, I really thought the key to happiness was living a very artificial life in a penthouse in New York with martini glasses.
Tom FordWhen you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them.
Tom Ford