When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them.
Tom FordI realized that the way I approached architecture was with a somewhat fashion brain. That didn't get me very good marks in school, because everyone thought fashion was lightweight. In architecture they say, "Well, why is the door pink? Where does it go? What does the pink mean? What does it symbolize? All the other doors are beige, why is that one pink?" I was like, "Well, it's pink because it's pretty."
Tom Ford