Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control.

The job of a football coach is to make men do what they don't want to do, in order to achieve what they've always wanted to be.

...even after you've just won the Super Bowl -- especially after you've just won the Super Bowl -- there's always next year. If Winning isn't everything; it's the only thing, then the only thing is nothing -- emptiness, the nightmare of life without ultimate meaning.

Today, you have 100% of your life left.

Perhaps the toughest call for a coach is weighing what is best for an individual against what is best for the team. Keeping a player on the roster just because I liked him personally, or even because of his great contributions to the team in the past, when I felt some one else could do more for the team would be a disservice to the team's goals.

A champion is simply someone who did not give up when he wanted to.

Leadership is getting someone to do what they don't want to do but to achieve what they want to achieve.