Greek customs such as wine drinking were regarded as worthy of imitation by other cultures. So the ships that carried Greek wine were carrying Greek civilization, distributing it around the Mediterranean and beyond, one amphora at a time. Wine displaced beer to become the most civilized and sophisticated of drinksโa status it has maintained ever since, thanks to its association with the intellectual achievements of Ancient Greece.
Tom StandageIndeed, the construction of a global telegraph network was widely expected, by Briggs and Maverick among others, to result in world peace: 'It is impossible that old prejudices and hostilities should longer exist, while such an instrument has been created for the exchange of thought between all the nations of the earth.'
Tom StandageIt is a sign of a medium's immaturity when one of the main topics of discussion is the medium itself.
Tom StandageGreek customs such as wine drinking were regarded as worthy of imitation by other cultures. So the ships that carried Greek wine were carrying Greek civilization, distributing it around the Mediterranean and beyond, one amphora at a time. Wine displaced beer to become the most civilized and sophisticated of drinksโa status it has maintained ever since, thanks to its association with the intellectual achievements of Ancient Greece.
Tom StandageThe Arabs understandably did everything they could to protect their monopoly. Coffee beans were treated before being shipped to ensure they were sterile and could not be used to seed new coffee plants; foreigners were excluded from coffee-producing areas. First to break the Arab monopoly were the Dutch, who displaced the Portuguese as the dominant European nation in the East Indies during the seventeenth century, gaining control of the spice trade in the process and briefly becoming the world's leading commercial power.
Tom Standage