I've never tried to do couture, because it's a whole different beast.

There are many more important things in life than fashion. But fashion, to me, is part of pop culture. And I'm an art collector. I'm obsessed with art and pop culture. And I say that there is fame, fashion, art, music and entertainment, including celebrity, that really moves the needle in society.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

I was looking at people like Jim Morrison and David Bowie and Mick Jagger and I thought, Ah! I want to look like them.

Consumers around the world always want something unexpected and exciting, and that's what drives me. I love the challenge of reinterpreting my designs in new ways each season to keep the "prep look" modern and fresh.

Women were wearing the men's button-downs so I added men's touches into women's shirts. They're basically the same - just sexier. They're reshaped to the female body.

The best city for fashion is Tokyo. You see styles there you won't see in London, Paris, Milan or New York. I also like the fashion scene in Los Angeles - it has a unique look.