I think preppy stands for optimism, confidence, energy and authenticity.

I was looking at people like Jim Morrison and David Bowie and Mick Jagger and I thought, Ah! I want to look like them.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

I thought, if I went into business I'd be able to control my own destiny.

The best city for fashion is Tokyo. You see styles there you won't see in London, Paris, Milan or New York. I also like the fashion scene in Los Angeles - it has a unique look.

I think preppy stands for optimism, confidence, energy and authenticity.

The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream.