We are all important, but we are not indispensable.

We only wanted to pay significant sums to keep truly special players.

Our goal was to win, to win a Super Bowl, but also to win in the right way, to be role models to our community, to represent Indianapolis, the state of Indiana and the National Football League.

Others first. Whatever your corporate mission, paint a clear and compelling picture that others can understand and embrace. State your mission in terms that appeal to your team's best instincts. Persuade and empower as if you are leading and mentoring volunteers.

Hard work and togetherness. They go hand in hand. You need the hard work because it's such a tough atmosphere... to win week in and week out. You need togetherness because you don't always win, and you gotta hang though together.

If you're just saying, hey, I'm doing this. I'm working to make money. I'm working to increase my status. If that's all there is, I think you will find out that it's meaningless.

We talked about some of our experiences, focusing, hanging together down the stretch, important games. It's not necessarily who has the most talent but what team sticks together and executes their fundamentals the best.