Finally, I would like to remind record companies that they have a cultural responsibility to give the buying public great music. Milking a trend to death is not contributing to culture and is ultimately not profitable.

We always started these albums as making demos, that went right on until Scary Monsters.

Despite a few really bad days we had quite a lot of fun making Low, especially when all the radical ideas were making sense and things were starting to click.

My profession is called record production.

The ukulele was the first of many instruments they had bought for me. They got me a guitar when I was eleven, which my son Morgan uses until this day. They paid for 3 years of guitar lessons; they bought me a bass fiddle, which I still play.

The labels are not getting the returns they want from their PR. Plus, for every Taylor Swift there are a hundred thousand nobodies out there who are probably making better music. Self-releasing is the only way to go.

In August most of Europe goes on holiday.