No one else in our family was a professional musician so this took an enormous leap of faith on their part.

The labels are not getting the returns they want from their PR. Plus, for every Taylor Swift there are a hundred thousand nobodies out there who are probably making better music. Self-releasing is the only way to go.

Since my teen years I was interested in martial arts.

In August most of Europe goes on holiday.

Any respectable artist has really given up on a label because the labels are still kidding themselves that the only way to go is to sign these big names like Lady Gaga and expect to make gazillions.

Some people do rely too much on technology. Look, technology is wonderful and I love it. When I was in the UK and I had hit records I would also have a high tax bill at the end of the year, and that would be the time to buy up all the technology - it was write offs.

My profession is called record production.