I wanted stores that would feel like a comfortable room in my apartment, cozy and colorful and different.

I've been writing an ongoing letter to my children since they were born, full of recollections of their childhoods. I've filled two journals. It's a great thing to do as a mother - you forget a lot as you go along, but reading over what you've written brings all the memories back.

When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholesaler to test the waters - because that was the traditional way.

Even if you’re not yet an entrepreneur, you can be entrepreneurial in everything you do. If you view each stop as an opportunity to learn something, there is always something you will take away from that experience.

For me, if I can design beautiful things that have the price be lower, I am thrilled.

I like being behind the scene.

I wanted to create a new way of looking at retail.