I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
Trent ReznorI realized that I was afraid to really, really try something, 100%, because I had never reached true failure.
Trent Reznor