I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
Trent ReznorMy experience with being on a record label over the years has been when both of your agendas are in sync, and they're the same goal, it's great to have another army of people and resources and money. But most of the time, they're not the same. Their agenda is just simply to sell plastic discs at any cost, and yours is to preserve - at least in my case - your integrity, and hopefully sell some plastic discs, too.
Trent Reznor