I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.
Trent ReznorI'd never want to be Gene Simmons, an old man who puts on makeup to entertain kids, like a clown going to work.
Trent ReznorI'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.
Trent Reznor