Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.
Umberto EcoThe problem with the Internet is that it gives you everything - reliable material and crazy material. So the problem becomes, how do you discriminate?
Umberto EcoWhen all the archetypes burst out shamelessly, we plumb the depths of Homeric profundity. Two clichรฉs make us laugh but a hundred clichรฉs moves us because we sense dimly that the clichรฉs are talking among themselves, celebrating a reunion. . . . Just as the extreme of pain meets sensual pleasure, and the extreme of perversion borders on mystical energy, so too the extreme of banality allows us to catch a glimpse of the Sublime.
Umberto EcoFor such is the fate of parody: it must never fear exaggerating. If it strikes home, it will only prefigure something that others will then do without a smile--and without a blush--in steadfast virile seriousness.
Umberto EcoEvery thing thinks, but according to its complexity. If this is so, then stones also think...and this stone thinks only I stone, I stone, I stone. But perhaps it cannot even say I. It thinks: Stone, stone, stone... God enjoys being All, as this stone enjoys being almost nothing, but since it knows no other way of being, it is pleased with its own way, eternally satisfied with itself.
Umberto EcoThe monkish vows keep us far from that sink of vice that is the female body, but often they bring us close to other errors. Can I finally hide from myself the fact that even today my old age is still stirred by the noonday demon when my eyes, in choir, happen to linger on the beardless face of a novice, pure and fresh as a maidens?
Umberto Eco